Stop losing leads. Start closing deals.
The CRM that real estate brokers actually use. Track every lead from 99acres to closing, manage your pipeline visually, and never let a follow-up slip through the cracks.
No credit card
Total Leads
1,247
+12%
Active Deals
84
+8%
Revenue
2.4 Cr
+23%
Conversion
18.6%
+3.2%
Pipeline Overview
Sources
Built for the Indian broker workflow
Your leads deserve better than a spreadsheet
Every broker we talk to faces the same problems. We built The Broker's Lane to solve them all.
Leads lost in spreadsheets
ScatteredYou get inquiries from 99acres, MagicBricks, Housing.com, walk-ins, referrals — and they end up scattered across WhatsApp chats, Excel files, and sticky notes. Important leads fall through the cracks.
See how TBL fixes itNo visibility into pipeline
Flying blindWhich leads are hot? Who hasn't been contacted in weeks? How many site visits happened this month? Without a clear pipeline, you're flying blind and losing deals to faster competitors.
See how TBL fixes itFollow-ups slip through
ForgottenYou promised to call Raj after his site visit. It's been 10 days. By the time you remember, he already booked through another broker. Manual follow-up tracking simply doesn't scale.
See how TBL fixes itZero team accountability
UnaccountableManagers have no idea what their brokers are doing. Are leads being contacted? Are site visits happening? Without data, it's impossible to coach your team or identify top performers.
See how TBL fixes itCommission chaos
Error-proneTracking deal values, commission splits, payment installments, and documentation across dozens of active deals is a nightmare. One miscalculation and you're leaving money on the table.
See how TBL fixes itInventory-lead mismatch
MismatchedYou have 50 properties and 200 leads, but no easy way to match them. Leads looking for 3BHK in Bandra get shown villas in Thane because there's no system to connect supply and demand.
See how TBL fixes itEverything a broker needs, nothing they don't
Everything you need to close more deals
See every deal at a glance
Drag-and-drop Kanban board that mirrors your actual sales process. From first inquiry to possession — every stage is visible, every lead accounted for.
Reply to leads in seconds
Inbound inquiries land in one inbox. Reply or send a saved template in two taps — even mid site-visit, from your phone.
Import 1,000 leads in 30 seconds
Stop manually entering leads from portal exports. Upload any CSV and our intelligent mapper auto-detects columns from 99acres, MagicBricks, Housing.com, and more.
Compliance, built in
An optional add-on tracks agent verification, project registration, and document checkpoints so you're always RERA-ready.
Data-driven decisions, not gut feelings
Role-aware dashboards give managers the full picture and brokers their personal scorecard. Know your conversion rate, revenue, and pipeline health — updated in real time.
Never lose track of a rupee
Track deal values, commission splits, and payment installments across every active deal — with running totals.
One workspace for your entire deal flow
Three views of a real broker's day — from the dashboard you check each morning to the pipeline you close deals on.
Total Leads
1,247
+12%
Active Deals
84
+8%
Revenue
2.4 Cr
+23%
Conversion
18.6%
+3.2%
Pipeline Overview
Sources
Up and running in 5 minutes
No complex setup, no consultants needed. Just sign up, import your leads, and start closing.
Create your workspace
Sign up and invite your team. Set up roles — managers oversee, brokers execute. Takes 2 minutes.
Import your leads
Upload your CSV exports from any portal. Our smart mapper handles the rest. Zero manual data entry.
Close more deals
Track your pipeline, follow up on time, match inventory to leads, and watch your conversion rate climb.
Your first hour with The Broker's Lane
~5 min totalMost brokers go live before their first coffee.
The Broker's Lane vs. spreadsheets & WhatsApp
Old-school tracking was built for a few leads. The Broker's Lane is built for growth.
Export your leads from any portal (99acres, MagicBricks, Housing.com) or your spreadsheet as CSV, then upload. Our smart mapper auto-detects the columns — most brokers import 1,000 leads in under a minute.
Simple, transparent pricing
Start free. Upgrade when you're ready. No per-lead charges — pay for your team size, not your success.
We're scaling — paid onboarding is paused
Due to overwhelming early response, new paid-plan onboarding is paused while we scale. Thanks for your trust and patience — Free stays open, and we'll welcome paid teams back soon.
Solo Pro
For the working broker
Billed monthly
- Everything in Free
- AI Copilot + lead scoring
- Advanced analytics
- Marketplace listings
Solo AI+
AI-native solo brokerage
Billed monthly
- Everything in Pro
- Voice + vision copilot
- Investment & ROI analysis
- Marketing campaigns
Team Starter
For small broker teams
Billed monthly
- Team seats
- Shared pipeline + inbox
- Collaboration tools
- Marketplace listings